Poultry Meat Market Expands as Demand Grows for Lean and Affordable Protein Sources
The global demand for protein-rich, affordable, and versatile sources of animal protein continues to fuel the ascent of poultry. Consumers worldwide increasingly favor poultry, particularly chicken, as a staple in their diets due to its convenient preparation and appeal to health-conscious lifestyles. Whether in home cooking or on restaurant menus, poultry meat remains a dominant force thanks to its adaptability in diverse culinary traditions.
The fresh poultry meat market is evolving rapidly, supported by ongoing growth in both fresh and value-added product segments. According to a recent report, the global poultry meat market was valued at approximately USD 327.6 billion in 2024 and is forecast to grow to USD 458.6 billion by 2034, at a CAGR of around 3.4% Market Research Future. This growth is propelled by rising demand for protein-rich diets, cultural shifts, and increasing disposable incomes in emerging economies.
Technological enhancements in poultry farming—including automation, robotics, and smart processing systems—are improving productivity, reducing costs, and increasing scale without sacrificing quality. At the same time, consumer preferences for antibiotic-free, organic, and free-range poultry are driving producers to adopt more sustainable and transparent practices. These trends collectively strengthen the position of poultry as a competitive option against traditional red meats and support the ongoing expansion of the poultry sector.